If you missed the Umbraco 2025 Winter Keynote, read on for a recap.
The full keynote can be viewed here: 2025 Umbraco Winter Keynote.
2024 Recap and 2025 Predictions with Mats Persson, Umbraco CEO
2024 Achievements and Challenges
- 30% Growth
- 33 new people at Umbraco HQ
- Great G2 Report results
- Fully operational office in US
- Acquired uMarketing Suite, now Umbraco Engage
- Expanded support - almost 24 hours
- Did not reach sustainability goals
- Brand awareness is low, especially in US
- Open source model is seen negatively by analysts
2025 Predictions and Goals
- AI - overhyped, but a major disrupter which will have long term impact
- ROI - Umbraco is well positioned to provide high value and quick turn around
- Race to the middle - finding the middle ground between pure headless and large DXP; Umbraco is well positioned here as well
- Orchestration
- Security
- Umbraco in 2025 will continue to Raise the Bar
- Grow partners and enterprise clients
- Expand global footprint through community
- Continue to expand support
- Raise targets for sustainability
Product Roadmap with Filip Bech-Larsen, Umbraco CTO
2024 Achievements
- More flexible back office
- Full Management API
- Improved Multi-lingual support
- Faster and Leaner CMS built on .Net 9
- CI/CD Integration in Cloud
- Sustainability Dashboard in Cloud
- Great G2 reviews
- Marketplace growth - 450+ add-ons
- Umbraco Engage
- Moving toward being a predictable, stable CMS Platform to build upon
2025 Roadmap
- Improved Reusable content
- Content Release-Sets for workflow
- Flexible environments
- BYO Login Provider
- Looking for feedback on the 4 features above, reach out to product@umbraco.com if interested
- Platform for AI - AI approach is hesitant and intentional, want to make sure the technology is ready
- Continue to work towards allowing users to "Build How You Want To Build"
- Continue to focus on fast ROI and turn around time
Commercial Journey with Javier Miranda, Umbraco COO
2024 Achievements
- Added many new partners and clients
- Lots of growth especially in US and UK
- Improved partner program
- Enhanced support and training; more on-demand training
- Boosted brand, but more work to do
2025 Goals
- Access to 2nd level support for experienced platinum partners
- Enterprise support reseller program
- Umbraco 8 End of Life support
- On Demand Training
- Umbraco Cloud Developer
- Heartcore
- Load balancing
- Umbraco Application Integration
- Brand Boost
- Umbraco Sales Academy (FREE!)
- Customer Support - expand office hours to get coverage of 21 of 24 hours
- New Cloud Region in Canada
Future of the Umbraco Community with Emma Burstow, VP of DevRel at Umbraco
2024 Achievements
- 70% rise in event attendance
2025 Goals
- Focus areas - Growth, Engagement, Impact
- Community Teams - new orchestration team, several teams renewing
- Provide more opportunities for community members to connect
- Even more support of festivals and events
- Growing, expanding and celebrating MVPs including a new MVP Summit at HQ
- Rebuild and relaunch of Our Umbraco
- Requests For Comments (RFC)